Count the sale when it is delivered, not when it is placed
For prepaid stores, checkout is the sale. For cash-on-delivery stores it is a promise, and a lot of promises come back unpaid. If you fire Purchase at checkout, you are feeding your ad platforms conversions that never turn into money. Delayed purchase tracking fixes that.
- Counts refused and returned orders as sales
- ROAS looks better than the money in your account
- Ad platforms learn to find COD order-placers, not payers
- Counts a sale only when the courier confirms it landed
- Reported revenue matches collected revenue
- Ad platforms learn to find customers who actually pay
How it works
PixelFox records every parcel you book through its unified courier API. When the courier reports the parcel delivered, we fire the Purchase conversion then, with the order value and the customer's hashed match keys, to every destination you have connected. The event carries a deterministic id per parcel, so even if a status update arrives twice, the platforms collapse it into one conversion.
It is a single toggle in your site settings, and it works whether the courier reports the status automatically or your team confirms delivery. Prepaid orders are unaffected, they still convert at checkout.
Turn on purchase-on-delivery in the PixelFox dashboard and your ad platforms start optimizing toward the customers who actually pay. Free to start.
Start free