Ad Blocker Impact Calculator

Browser pixels miss conversions when visitors run ad blockers, use iOS privacy features or leave before scripts fire. Estimate what your pixel never sees, and what that blindness does to your ad optimization.

Monthly visitors

Conversion rate (%)

Average order value

Visitors with ad blockers (%)

iOS / Safari share (%)

Conversions your pixel never sees

272/mo

Untracked revenue

407,565/mo

Share of conversions hidden

30%

Model: blocked visitors send nothing from the browser; roughly a third of iOS/Safari conversions lose attribution to shortened cookie windows. Global ad blocker usage averages around 20-30% and skews higher on desktop.

Recover the hidden conversions

PixelFox sends conversions server-to-server, past ad blockers, with a first-party tracking domain option that makes even the tag itself invisible to blocklists. Platforms optimize on complete data again.

Start recovering conversions