Concepts
sGTM hosting
Server-side Google Tag Manager, hosted by PixelFox - a shared endpoint on every plan, or a dedicated container running your own server container.
sGTM hosting lives inside each site in the dashboard (your site → sGTM hosting) and comes in two kinds. Pick one per container.
| Shared | Dedicated | |
|---|---|---|
| What runs | A PixelFox tagging endpoint, nothing to build | Google's server-side GTM, running your server container |
| GTM server container | Not needed | Yours: its tags, clients and templates |
| GTM preview / debug mode | No | Yes |
| Destinations | The ones you connect in PixelFox | Whatever your server tags send to, plus PixelFox through the Forwarder tag |
| Ready in | Seconds | A few minutes |
| Plan | Every plan | Enterprise |
- Shared server-side GTM: claim a hostname, point gtag or GTM at it, and PixelFox sends to Meta, TikTok, GA4 and the rest server-side.
- Dedicated server-side GTM: your own GTM server container on a server of its own, managed for you.
- Forward from your own GTM server: the one tag that sends a server container's events to PixelFox, from a dedicated container or one you host elsewhere.
- How events reach PixelFox: all the options side by side, including the custom ingest endpoint for the tag itself.